We could all use a bit of New England charm...

Inspired by summers on Nantucket Island, and brought to life along the coast of Maine, Sara Fitz™ offers the region’s iconic style to you. Whether it be a framed life jacket print, sailboat patterned wallpaper or the sweetest hydrangea covered tote bag, artist Sara Fitz, celebrates the beauty of the everyday in her collections of illustrated goods.

A cheerful, brightly lit boutique with floral wallpaper, woven baskets, colorful gift items, and a friendly tan dog walking through the center of the shop.

Visit Our Flagship Store

Enjoy the magic of Sara Fitz in person at our shop in York, Maine.

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As Seen In...

Stylized handwritten text reads Opal Daily with Opal in cursive and Daily in a serif font.
The words House Beautiful in large, bold, dark blue serif font on a white background.
Black HGTV logo with the letters HGTV in bold, uppercase font. The letter H is topped with a solid black triangle, resembling a house roof. The background is light gray.
The words COASTAL LIVING are written in large, bold, black uppercase letters on a light gray background.
The logo for Yankee Magazine features the word YANKEE in an elegant, serif font with stylized letters. Below the title, it reads New Englands Magazine in small uppercase text.
Black-and-white line drawing of a person seated at a desk, working on a laptop. A cat sits on the desk, and books, a plant, and a cup are nearby. Large windows and a wall clock are in the background.
Logo for The Cottage Journal with the and journal in cursive script and cottage in bold, lowercase letters. The text is gray on a light background.
Black text on a white background reads “NEW ENGLAND LIVING,” with “LIVING” in large, bold capital letters and “NEW ENGLAND” in smaller, lighter capital letters above it.
Logo for Weekends with Yankee. The word weekends is in bold black letters, with the letter E stylized as a red and white lighthouse. With Yankee is written below in blue.
Black bold text reads maine. with a large period. Beneath it, smaller text reads THE MAGAZINE® on a white background.
Style Me Pretty logo in black text with Style Me in a modern sans-serif font and Pretty in an elegant cursive script with decorative swirls.
Logo with the words the knot written in bold, playful, black lowercase letters on a white background.
The words Snippet & INK written in a decorative, cursive black font on a white background, with Snippet and the ampersand in flowing script and INK in bold, uppercase letters.
Black text on a white background reads STYLE ME PRETTY LIVING, with LIVING in large letters and a decorative flourish under the word.

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A rustic metal vase holds white and blue hydrangeas on a white table, next to a decorative coral piece, a rope, and a glass jar. Rolled wrapping paper stands in the background.
A watercolor painting of a blue vase with a lobster and marine designs sits on a rustic wooden table. Paintbrushes, a small bowl, watercolor pans, and a dog’s front legs are visible at the table’s edge.
A roll of patterned paper featuring black striped shirts lies on top of sheets decorated with blue fish, anchors, and nautical-themed objects. The designs are simple and have a nautical, maritime style.
A woman smiling on a beach, wearing a light denim shirt and holding a bundle of white fabric with colorful patterns. The shoreline and rocks are visible in the background.
A clear glass jar filled with assorted seashells, drawn in soft watercolor tones, sits against a plain white background.
A woman in white hugs two children while looking at rolls of wallpaper with delicate blue and green patterns on a wall. The children are embracing her, creating a warm family moment.